Pantone’s Color of the Year for 2023

The Pantone Color of the Year 2023 is Viva Magenta, and I just love it. We are due for some brightness right now! Color authority Pantone announced its pick December 1, and while plenty of paint companies, color experts, and other aesthetic pros make selections for shades that will define the year to come, many in the design world view Pantone’s pick as one of the key predictors of color trends for the new year.